EXPERIENCE LEAD (PRODUCT DESIGN)
I design AI products, design systems, and the teams that ship them.
13 years building end-to-end product experiences across AI, SaaS, edtech, fantasy sports and proptech - from first principles to polished pixels, and from founding designer roles to multi-team leadership.
I don't just design interfaces - I build the systems, culture, and clarity that let teams deliver great ones.
13+
Years of progressive product design leadership
40%
Delivery efficiency gained through design systems
200+
Designers mentored globally
26%
User growth driven through UX redesign
MY APPROACH
My work lives at the intersection of research, systems, and strategy. I have spent 13 years in environments where design had to prove its value before it earned a seat at the table - which means I learned to move fast with evidence, speak the language of product and engineering, and build infrastructure that outlasts any single project.
I have been the first designer hired at a startup - Ohmer Canada Ltd., the person who spent 8 months advocating for product design to be involved in a major platform redesign at OCAS, and the designer who rebuilt an entire product's design files from scratch because none existed at OwnersBox. These experiences didn't just build my skills - they built my conviction that good design isn't only about what you make. It's about how you navigate constraints, build trust with evidence, and ensure your work actually ships and sticks.
01
Start with problem, not the pixels
Every design decision begins with understanding the user's real situation and the business's actual constraint not pixels.
02
Build systems, not one-offs
Scalable components, clear documentation, and consistent patterns let teams move faster without losing quality.
03
Measure, iterate, improve
Design decisions live or die by data. I use A/B testing, usability benchmarks, and continuous discovery to validate before committing.
WHAT I BRING TO EVERY ROLE
End-to-End Product Design
Discovery through delivery - research, IA, interaction, visual, and handoff.
Accessibility & Inclusion
AODA/WCAG/ADA compliant design from component level to product level.
DesignOps
Workflow optimization, tooling, documentation, and team enablement.
UX Strategy & Discovery
Shaping roadmaps, defining success metrics, and validating before building.
AI-Powered Experiences
Conversational UX, AI state design, and trust-building interfaces.
Design Systems
Architecture, governance, adoption, and evolution across multi-product orgs.
Team Leadership
Scaling design teams, mentoring designers, fostering collaboration across product, engineering, and business stakeholders.
UX Research
Leading user research initiatives, gathering insights, and translating findings into actionable design improvements.
Data-Driven Design
A/B testing, usability metrics, and experimentation to guide decisions.
FEATURED WORK
DESIGN SYSTEM EXPERTISE
Architecture & Governance
Built systems from zero at Ohmer, OCAS, and OwnersBox. Defined token structures, naming conventions, versioning, and adoption governance that teams actually use.
Figma Advanced Systems
Deep expertise in Variables, Auto Layout, Component properties, and scalable library architecture - including multi-brand and multi-theme configurations.
Developer Handoff & Adoption
Structured handoff processes with Storybook integration, Zeplin documentation, and engineering collaboration rituals that reduce back-and-forth by up to 40%.
Accessibility by Default
Systems built with WCAG, AODA, ADA compliance baked in - not bolted on. Token-level color contrast, semantic component structure, and inclusive interaction patterns.
DesignOps & Workflow
Established review cadences, documentation standards, and tooling decisions that scale design capacity without proportionally scaling headcount.
AI-Ready Component Systems
Designed component libraries for conversational UX, AI status states, and dynamic content - patterns that don't yet exist in most design system libraries.